Giordano Puricelli will commence his new role as “Head of Southern Region” at Duravit AG on February 1, 2021. He will take charge of the markets France, Spain, South America, Italy, Tunisia, Morocco, Algeria, Turkey, and South Africa.
As well as a degree in political science and an MBA specializing in “digital transformation”, he also has 30 years of experience of both durable and fast-moving consumer goods under his belt. Having held a range of international and country-focused management positions, he has a long and successful track record in the development of sustainable markets. In his previous roles, Giordano Puricelli was key to increasing revenue growth. Puricelli gained experience in the medical sector as a former general manager at Umbra Spa. His stint at Grohe additionally provided him with valuable insights into the sanitary ware industry.
“We are delighted to be able to welcome Giordano Puricelli to Duravit as we continue to successfully implement our steady international growth strategy. We look forward to working with him,” said CEO Stephan Tahy.
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